Using the power of marketing partnerships to grow, Therese Tarlinton created a start-up that flourished into a business in five countries manufacturing for Jeep, Sesame Street and United Colors of Benetton.
Therese is a passionate advocate of small business owners collaborating on marketing, so much so, she wrote the book on how to do it. SWAP! Marketing without Money flew into the Amazon #1 Best Seller in Small Business spot and has ignited a movement where brands are gaining visibility, industry credibility and improved profitability by working together.
In the 64th episode of the HYBRID Author podcast host Joanne Morrell, author of children’s and young adult fiction and short non fiction for authors, chats to Therese:
- about the premise and fruition of the book
- how authors can effectively market their author business without money and
- the step-by-step process for individuals to find the right companies to form partnerships with and much more.
The episode is proudly sponsored by Plottr ‘Outline faster, organize smarter, and turbocharge your productivitytoday with the #1 visual book planning and story bible software.’