The Reluctant Book Marketer Jody J Sperling

From higher education, decades in marketing and sales, and years of embarrassing failure, Jody J Sperling turned obscurity into a seven-figure success story. He’s an emerging author and the host and creator of The Reluctant Book Marketer podcast, teaching writers how they can go from scraping by as a bottom-feeding author to a bestseller.

In the 43rd episode of The HYBRID Author podcast host Joanne Morrell author of children’s and young adult fiction and short non fiction for authors talks to Jody about:

• what marketing is
• the importance and value of a marketing mindset 
• who authors should be marketing to and
• the best marketing tips gained over a podcast’s lifetime.