From higher education, decades in marketing and sales, and years of embarrassing failure, Jody J Sperling turned obscurity into a seven-figure success story. He’s an emerging author and the host and creator of The Reluctant Book Marketer podcast, teaching writers how they can go from scraping by as a bottom-feeding author to a bestseller.
In the 43rd episode of The HYBRID Author podcast host Joanne Morrell author of children’s and young adult fiction and short non fiction for authors talks to Jody about:
- what marketing is
- the importance and value of a marketing mindset
- who authors should be marketing to and
- the best marketing tips gained over a podcast’s lifetime.